You-tubers make money by shooting how they wake up, how they brush their teeth, how they put the coffee pot on the stove, how they slice bread, how they make toast and sometimes how they chew. We keep watching it. We feel it is free. However, we pay a big price. The time; the time we should be spending with our spouse or children. Moreover, they, you-tubers, do have fancy job titles like ‘CEO of my stuff’, ‘Chief Content Officer’, ‘Social Blogger’, ‘Chief (this and that) ‘and the list goes on.
Whether we like it or not, that is how it is going to be. As the new generation, they will be their own boss of doing their things, and they will make a living out of that. Working for a big organization is not an interesting thing for them, and unfortunately, it is how the future is going to be.
What does that mean?
That simply means we as organizations should be creative to attract these different interests and absorb their creativeness, boldness, courage. They will not be interested in just joining a big organization or having a big title like a manager or engineer. Below video is a perfect example to showcase this (if you are among the those few who missed it, check it here .. )
(Courtesy: Dream Reach Media)
Attracting future workforce
Their interests are different, and leaders should be creative and agile to attract these talents. Old existing jobs or recruitment processes do not work any longer. If we do not change our workplace or recruitment processes, this new generation will choose not to integrate to the main workforce and contributing to building the next generation of the workforce and the economy. That is an outcome we will see in the next couple of decades unless we do change changes in the workplace and the processes.
